Website banner is a way of advertisement that many people are resorting to these days. It is difficult to say whether they are effective or not. Because many people are being paid to click through ads and the more ads they click through, the more they earn. Nevertheless, as far as advertisement is concerned, this is the best possible method or means on the internet. Web Banner Design is a technique that applies a great variety of methods that makes banner ads more effective. The more interesting and eye-catching a banner, the more traffic it receives. Even though IAB has imposed its own rules and regulations, web banner designing is the new rage! Many problems of advertisement can be solved with a little bit of hard work and creative thinking. The more creative and brilliant the ad the more people will see it through to the end. The main idea is to remain focused on one concept and of course to define your key metric.